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Mission Statements
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You can read the mission statements for a variety of businesses by entering "mission statement" in any Web search engine. You'll find information on how to develop a mission statement in the online SOHO Guidebook at www.toolkit.cch.com/Text/P03_4001.asp. It's not a new idea, but many business consultants suggest that in addition to a mission statement, a business should have a "story." Read about the benefits of a business story in Edward O. Welles's timeless article, "Why Every Company Needs a Story." You'll find this article at www.inc.com/articles/details/0,6378,ART1658
_CNT53_HOM1_LOC0_NAVhome,00.html. Vist www.wiley.com/products/subject/business/forbes/
forbes.html to download sample material from Forbes Greatest Business Stories of All Times (John Wiley & Sons, 1997).
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Additional Links

Develop a Personal Career Mission Statement   Mission statements are not just for large organizations and corporations. A well-defined and clearly stated mission can help launch your job search.

Mission Impertinent   In his comic strip "Dilbert," Scott Adams often pokes fun at managers, management, and management consultants. Adams has no sacred cows--not even mission statements are safe from his sense of humor. This article from the San Jose Mercury News describes how Adams, masquerading as a management consultant, got some unsuspecting executives to write the kind of mission statement his comic strip typically ridicules.
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